2 min read

Picture this: You just opened an e-commerce business in Dubai. You have your products ready, website opened, and orders are coming in. You now need to deliver your products to your customers in three different locations in each corner of the country as soon as possible. Who comes to mind? This is where the challenges of last-mile logistics usually begin.

Fragmentation in Last Mile Logistics

There’s the challenge in finding reliable courier and delivery companies that would service them just like they would bigger customers. It’s frustrating how this results in delayed deliveries and poor service, limiting business expansion. —-

What they don’t realize, however, is that thousands of small courier companies would love to manage their deliveries. Yet these courier companies are likely unaware of e-commerce retailers that need them and end up taking on low-margin business with a limited range of customers and an inefficient (change to a nicer word) delivery system. 

The issue here is that smaller and medium-sized retailers and couriers aren’t necessarily online so they just don’t know about each other. (are we sure about this info? Is it still accurate in 2024? Maybe we can say they have a hard time connecting or hearing from each other in a crowded space) In other words, the stakeholders are fragmented – a clear challenge in the last-mile ecosystem.

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What’s the Solution for Fragmentation in Last Mile Logistics?

To address this challenge, swftbox makes it super easy for e-commerce retailers to sign up and provides courier companies with technology that enables them to perform better and faster.

Simple Steps with swftbox: 

1. Retailers plug their storefronts into swftbox.

2. swftbox’s AI optimizes routes and assigns deliveries to different couriers.

3. Couriers complete deliveries as per the promised SLAs. 

Using swftbox, e-commerce retailers don’t need to hire any specific couriers, and courier companies can service numerous retailers simultaneously, making the process easier for both sides and simpler to scale.      

By tackling the challenge of fragmentation in last-mile logistics, swftbox provides an efficient last-mile solution and contributes to the growth of the e-commerce industry. 

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Get started with swftbox today and simplify your company's last-mile logistics!

*This article is the first part of the three-part weekly series.